Hello again, Reader.

It's been three months since my last newsletter. A few projects devoured my time, plus summer travel, plus our son going back to school. All of it conspired against my best efforts to maintain my weekly (and then biweekly, and then nonexistent) newsletter.

I imagine you can empathize. Your non-writing life sometimes has to take precedence. In those seasons, always give yourself grace. I took my own advice and didn't worry (too much) about my newsletter's hiatus.

But in launching my new website, I had an opportunity to rethink much about my business.

Going forward, this newsletter will be about my work, including client news, a writing tip, and any events I may be attending. If you'd like to keep up with what I'm up to, please stay subscribed. The schedule will be much more ad-hoc and largely dependent on client news.

If that's not what you signed up for, don't hesitate to unsubscribe. (And no hard feelings if you do.)

Since so much time has passed, there's a lot of fun news to share.

📚 Client news 📚

Dr. Shadé Zahrai announces Big Trust Shadé is a behavioral researcher, award-winning peak performance educator, and leading authority on confidence and self-doubt. This book reveals why. Releases Jan. 20, 2026. Preorder

Alejandro Sahuquillo releases The Musk Way Alejandro conducted years of meticulous research on Elon Musk's billion-dollar companies to create this blueprint for entrepreneurial success. Buy

Jefferson Fisher nabs two-book deal

I'd heard rumblings of the Difficult People book, but I know nothing about the untitled picture book. I'm excited for both.

🕐 One-Minute Writing Tip 🕐

Books are never written to the masses. They're written to one person. I'm constantly editing books to change we to you. Why? Because we can be amorphous. You also run the risk of alienating the reader if they don't identify with your we. If you're going to use we or us, make sure it's on purpose. For example, maybe you don't want to explicitly call out a reader but you still want to challenge them, like a teacher who doesn't want to embarrass a student in class, so you say, "We know we shouldn't do that." Or you want your reader to feel as if you're a guide putting your arm around their shoulder. "We'd all do well to eat better." Otherwise, default to "you." "You" is more personal than "we."

Try it: The next time you spot we or us in your work, replace it with you and see how it feels.

📆 Events 📆

Those I'm attending and those I recommend

• Attending: The Gathering of the Ghosts, Nov. 10-11, NYC. Let me know if you'll be there.

P.S. What's the best book you've read this year?