Where's the lid?



EVERY WORD TELL

Writing and publishing insight from nonfiction ghostwriter and editor Blake Atwood


I view developmental edits as a puzzle to solve.

Except the puzzle has already been put together.

And there's no lid.

The author has attempted their level best to write the book that's long desired to break free from their heart, mind, and soul.

And so they write word after word, page after page, chapter after chapter, until they have a book-length manuscript. But rarely is this first (or second or fifth) draft a book ready for public consumption.

That's when I'm often contacted to help.

To provide an unbiased opinion. To suggest ways to better cater to the reader. To help solve the puzzle of structure and flow.

In some instances, I'll pull the thing apart, using Scrivener to cut up chapters into discrete scenes.

Then, like an editorial Dr. Frankenstein, I'll put it back together. Some pieces may remain as before, but many are moved elsewhere. Some are heartlessly eradicated. A few tendons may be added to help hold it all together. Hopefully, the seams and stitches won't show.

In other words, I'll remove unnecessary pieces from the puzzle that were cluttering the message. I'll rearrange to form a more pleasing picture, one that tells a compelling story from beginning to end.

And hopefully the final form matches the lid that was always inside the author's mind, but they just weren't aware of it.

Why am I getting this?

You subscribed to Every Word Tell by nonfiction ghostwriter, editor, and book coach Blake Atwood.

Every Tuesday, you'll receive 300 words or so about writing, reading, editing, or publishing.

Always feel free to reply. Ask a question you'd like to see answered here. Reach out for help with your next nonfiction project. Or just reply to let me know, Yeah, me too.

Collaborate with me · Preferences · Unsubscribe

2100 N Greenville Ave Ste. 100, Richardson, TX 75082

EVERY WORD TELL

Let's write books that transform lives. As an early editor on Atomic Habits and now a book coach and ghostwriter, I share what I've learned to help you craft compelling books.

Read more from EVERY WORD TELL

EVERY WORD TELL Writing and publishing insight from nonfiction collaborative writer Blake Atwood Last week, a recent client and a former client had NYT Best Sellers in the "Advice, How-to and Miscellaneous" category. Jefferson Fisher's just-released The Next Conversation debuted at #2. James Clear's outlier of an outlier book, Atomic Habits, was at #4. (It's been in the Top 10 since its release more than five years ago!) At Jefferson's packed book signing in Dallas. Of course, I'm grateful to...

Photo by <a href="https://unsplash.com/@snapsbyclark?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash">Clark Van Der Beken</a> on <a href="https://unsplash.com/photos/palace-near-trees-nnXteluHFhY?utm_content=creditCopyText&utm_medium=re

EVERY WORD TELL Writing and publishing insight from nonfiction collaborative writer Blake Atwood To make the time pass faster, we played Foilball in the basement of the Texas Capitol. Foilball is not a real sport, but you've probably played it. The four of us—all Texas Senate proofreaders—devised the game in the throes of boredom. Its one rule is simple: Don't let the ball of foil touch the ground. We once exceeded a hundred touches without it hitting the floor. (I could be exaggerating. This...

EVERY WORD TELL Writing and publishing insight from nonfiction ghostwriter and editor Blake Atwood I'm typing this at 5:34 a.m. because I could barely sleep last night. Jefferson Fisher's book, The Next Conversation, officially releases today. What began with him recording less-than-a-minute videos from his SUV in 2022 has exploded into 12 million followers across his platforms, a top-rated podcast, a school of communication, and now, finally, a book. Due to my work on Atomic Habits, I was...